Through the Lens of Meyer Optik Görlitz: Capturing the Essence of #DAMUR’s Berlin Fashion Week Show — Where Body Diversity Finds Its Runway
As Berlin Fashion Week brought its energy into the iconic KitKat Club, #DAMUR delivered a show that blurred the lines between fashion, nightlife, and self-expression. Amid the lights, music, and movement, German heritage lensmaker Meyer Optik Görlitz stepped in — not to compete with the spectacle, but to quietly capture moments of real, unfiltered presence.
A Portrait Space for Everyone — No Filters, No Boundaries
In a dedicated photo area at the venue, guests were invited to step in front of the lens. Instead of sharp perfection, the portraits embraced natural light, soft edges, and a perspective close to how the human eye sees. The result: timeless, sincere images with emotional depth and room for interpretation.
In Meyer’s lens, presence becomes the story —and every person owns their space.
A Different Pace in a Fast-Moving Industry
Founded in 1896, Meyer Optik Görlitz has long explored the emotional power of images. For its first appearance at Berlin Fashion Week, the brand chose not to chase speed or surface, but to focus on people, moments, and what matters beneath the surface. In a time when content is fast, polished, and fleeting, Meyer offers an alternative: honest, human images — where what’s real takes the spotlight.
Lenses Featured at the Event
During the #DAMUR SS26 show, three key Meyer lenses were used in different shooting areas:
Biotar 75 f1.5 II – Used for guest portraits at the photo booth. Its sharp center and signature swirly bokeh created portraits with a sense of depth and drama.
Lydith 30 f/3.5 II – Captured the runway and overall venue vibe. Known for its sharpness and color control, it performed well under strong lighting and brought out textures in the clothes and stage.
Primoplan 58 f/1.9 II – Focused on backstage moments and model prep. Its smooth bokeh and gentle tones made close-up shots feel warm and personal, even in tight spaces.
Together, these lenses didn’t just capture the show — they marked Meyer’s bold return to the center of visual culture.